About Us


My mom and I started Zelei Designs from our home on the Big Island of Hawai’i during the summer of 2015. A lifelong artist, my mother Rosie has mastered the art of turning the ordinary into the extraordinary. I felt it was time we shared her work with the world. Her art is a vehicle to share laughter, inspiration, grief and self-awareness, and I sincerely feel I was raised by the greatest creative role model I could ever ask for.

Every single piece of jewelry made at Zelei Designs is handmade, delicately crafted with Pacific Island influence. They bear with them a force of imagination one can feel internally. We are dedicated to our business, our craft and our clients, and we welcome you to contact us at any time. So please, browse through our selection of jewelry or check our blog to find out where to meet us in person. We will be attending art festivals and craft fairs all throughout the Hawaiian Islands. I wish you a wonderful day.

With gratitude,

Sultan White, Co-Owner and Marketing Director of Zelei Designs